Focus on the Aglaonema’s unique visual appeal and low-maintenance nature to attract both beginners and experienced plant enthusiasts.
Highlight the plant’s key features:
Common name: Chinese Evergreen.
Aesthetic value: Describe the striking foliage, glossy leaves, and the variety of vibrant patterns and colors available, such as pink, red, silver, and green. You can mention specific varieties like ‘Pink Beauty’ or ‘Red Valentine’ to appeal to customers seeking a particular look.
Origin: Mention its native tropical and subtropical regions of Asia and New Guinea, which explains its tolerance for lower light conditions.
Air-purifying qualities: Note that the plant is known to help improve indoor air quality by filtering toxins like formaldehyde and benzene.
Symbolism (optional): Mention its reputation in Feng Shui as a lucky plant that brings good fortune and prosperity.
Ideal for beginners: Emphasise that it’s easy to care for and durable, making it suitable for both new plant owners and those with busy lifestyles.
Plant care instructions
Including care information demonstrates expertise and helps ensure customer success, reducing post-purchase inquiries.
Light: Needs bright, indirect light to maintain vibrant colouration, but tolerates low light. Keep it out of direct sunlight, as this can cause the leaves to burn.
Watering: Water thoroughly when the top 1–2 inches of soil feel dry. Warn against overwatering, which can lead to root rot.
Soil: Use a well-draining potting mix.
Temperature: Prefers warmer conditions (65–80°F or 18–27°C) and should be protected from cold drafts.
Humidity: Benefits from higher humidity but tolerates average household levels. Consider misting or using a pebble tray to increase humidity.
Toxicity: The plant is mildly toxic if ingested and should be kept away from pets and small children.
How to choose a variety
When selecting an Aglaonema, consider your home’s light levels and your personal style:
For lower light: Darker green varieties like ‘Maria’ and ‘Emerald Beauty’ are more tolerant of low light.
For brighter color: Varieties with strong red, pink, or white variegation, such as ‘Red Valentine’ or ‘Super White,’ will maintain their vibrant coloration better with more indirect light.
For beginners: Many varieties are beginner-friendly due to their resilience. Popular and easy-care options include ‘Silver Bay,’ ‘Silver Queen,’ and ‘Pink Valentine’.
Weight
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Variety
Silver Bay, Silver Queen, Maria, Emerald Bay, Super White, Red Aglaonema, Red Valentine, Pink Dalmatian, Pink Beauty, Harlequin, Creta, Cutlass, Stripes, Pictum Tricolor, Snow White
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